How to Use Google Trends to Develop Your Blog

As a long time blogger I have had the opportunity to go through many ups and downs of blogging. Some days you feel like you’re on top of the world and a total girl boss, other days it feels like you’re captured in a sinking ship. The blogging world is ever-evolving. What used to be a simple writing platform is now a place of resource, inspiration and motivation. You can be a fun place to visit or you can be a resource for what all your readers need to know. There is so much opportunity to grow in this virtual world, so much space to create anything.

But to do that you have to allow it the space to develop.

The challenge as a blogger is that in a virtual world it is constantly changing. New ideas and new approaches are constantly coming into play. It can be a lot to keep up on. As soon as you think you got the hang of it all, it all change again…that’s the world now. As a society we are so thirsty for the new thing and for more and more information all of the time.

My blog has grown and transformed several times over the years. I have gone from writing my personal thoughts to sharing my stories and to then life coaching through my posts. Although sometimes challenging, it has been a wonderful journey. This year my blog Do Five Things A Day took a really big step and is moving to a digital magazine design.

To know which direction to grow you must research.

Take the time to pay attention to the habits of your readers. But don’t stop there. If you want to expand your audience then you have to know what the rest of the world is doing as well. This is where Google Trends can be a valuable tool for you.

As a blogger you already have a good idea that there is a lot of ebbs and flows in your website views and readers. Different topics can draw different crowds and so on. If you’re a lifestyle blogger with more general or trending topics you most likely see this more often. This is natural. But there is a definite trend to watch among blogs.

As demonstrated in the chart above we can see overall peaks and drops in interest. Your more niche genres have a bit lower of a traffic stream however they also seem to have a more steady level of interest. This gives a good general overview of all blogs compared.

With further use of the tool, you can dive more into your own blogging topic or niche.

*Please note that this is not intended to sway you to completely change your writing genre. This is noted to use to help develop within your channel. (Unless you want to completely switch over – then go for it!)

Step 1

Hop on over to the Google Trends site. For this example I’m going to use the United States, but you can choose a different country in the drop down menu on the top right side. Enter in the general topic or genre of your blog in the search bar. You can choose to look by search term or by topic. We’re going to use topic to start. This will help us determine as bloggers, what topics consumers are looking for.

On the top right you can add additional topics for comparison. This is helpful to get an idea of the level of interest in more specific topics.

From the comparison chart we can see that over the last 12 months, self-care is still a high interest topic, almost parallel with self-help.

Now taking a look at the above chart, we can see an almost reverse response comparing topics to search terms. Search terms help give us an idea of what words consumers are using to find the information. This is great insight for titling and for helping improve SEO.

What I can gather from this data is that self-care is still a highly sought topic however people are connecting it more to personal development (which I agree is definitely a strong aspect of it). Even further I can determine from the below chart that people search more for the terms personal development over self improvement.

Step 2

Let’s dive more into specific topics by looking at related searches and queries. If you scroll down, you can see the below charts for your each of your sub-topics.

Next, remove the comparison topics and let’s look at each topic individually. I’m using self-care as an example. The related topics helps expand on those ideas even more.

You can spend as much time as you want with this. I find this tool very helpful in building out my editorial calendar and helping me keep my writing aligned with audiences as well as helpful for ensuring I’m providing the information they are searching for.

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