Connecting with potential customers and engaging the ones you have are very important aspects of business. By building an email list you are creating a more captive audience to connect with. This can help you boost sales quickly and easier than some other marketing methods.
Marketing through email is an easy way to engage your customers anytime without being salesy or intrusive. An effective marketing strategy creates a comfortable and reciprocating relationship that builds over time and creates enduring relationships that last. With some planning and solid content, you can sell products and services 24 hours a day. As a result, this reduces the amount of time you spend working on and in your business.
Email marketing allows you to:
- Establish rapport with new and current customers or followers
- Offer freebies
- Share valuable information
- Keep your tribe updated on offers and new information about your business
- Create automated sales funnels
- Upsell to your current clients
- Notify your followers of new blog posts and drive more traffic to your website
- Increase loyalty by keeping the conversation going and staying at top of mind
Email marketing gives you an opportunity to set up automation to stay connected with your customers or followers so that you can work smarter and not harder. It allows you to free up more of your time for other things.